Yeswood deserves your trust: How can e-commerce furniture brands stand out?

The impact of the ongoing epidemic from 2020 on the economy is self-evident, but everything has two sides. Under the epidemic, the public has a new definition of home, and the "home economy" is widely used. The furniture industry, whether it is physical stores, live broadcasts, e-commerce, etc., is constantly developing, creating a more environmentally friendly and healthy home life for consumers.
In fact, as long as you pay attention to the furniture industry, you will know that Chinese furniture brands have flourished in recent years, many of which are impressive and impressive. For example, during the Tmall Double 11 and Double 12 promotion period, the pure solid wood furniture brand Yeswood once again became the sales champion of the pure solid wood furniture category on Tmall, ranking first for nine consecutive years!

Extreme price-performance ratio

Yeswood was founded in 2010, integrating design, production, sales and after-sales of furniture and household products. For a long time, Yeswood has been driven by big data, through full-category, multi-style product advantages, professional and considerate home service, easy and convenient shopping experience, and continuous research and exploration of the needs of the public to create a variety of products for consumers A model of home life.

In the 11 years since its establishment, Yeswood has focused on the pure solid wood furniture track and has ranked first in the Tmall pure solid wood furniture category for nine consecutive years, and its volume even far exceeds the sum of the second and third places (data source Alibaba official Tool Business Staff), since 2012, it has grown at a rate of 100% for 9 consecutive years and has become a strategic partner of Alibaba Group.

Since its establishment, Yeswood has always had four adherences: adhere to 100% pure solid wood, adhere to people-oriented, adhere to high quality, adhere to high-cost performance. Do not let the problem of formaldehyde trouble consumers' lives, and never allow the existence of inferior products, giving consumers a full sense of security.

Online and offline collaboration

For the home furnishing industry as a whole, the rapid advancement of the online market is still only a small head, and offline retail is the big market. In 2015, Yeswood opened its first offline experience store. Since then, it has spread across the country. At present, there are more than 90 offline physical stores, and it is expected to grow to 1,000 in three years, covering China's core cities, covering 25 provinces and 56 cities in China, Provide consumers with multi-channel and comprehensive services.

Different from the traditional store’s "think yourself, do it yourself, and bear the cost yourself”, Yeswood implements an online and offline synchronization marketing strategy, which effectively protects the price rights of the store and also allows offline users to enjoy VIP-level experience services. Free 1-to-1 whole-house matching explanations are provided, allowing consumers to personally touch, sit down, view pictures online to understand products and experience real knowledge offline. The product configuration and service experience are the same between online and offline and can be selected for different audiences and personalized scenes to meet the diverse furniture needs of consumers.

Demonstrate brand strength in many ways

Good design allows people to live in a more considerate way. In terms of products, Yeswood is not only recognized as an affordable national brand by consumers, but they also have the courage to innovate, always adhere to the pure original design, and strive to build a domestic cutting-edge design team, with 667 appearance and utility model invention patents. Contributed to "Made in China".

Excellent brand strength requires not only excellent product quality, high-quality service, and strong supply chain, but also all of them. It is reported that Yeswood has established in-depth cooperation with 12 large wood farms around the world to create 500,000 square meters of digital intelligent storage space, and comprehensively improve the efficiency of storage operations. There are also more than 2,000 urban logistics services across the country for free. According to the Yeswood brand leader, the logistics delivery will be made into the main image of Yeswood's brand in the future, to achieve "delivery on contract, delivery and shipment synchronization", and a comprehensive unified service concept.

Charity trip, stick to responsibility and original intention

The home furnishing industry is unpredictable. Whether it was the years when it was "not so easy to do” or the years when it was improving, Yeswood has always adhered to that responsibility and original aspiration and is committed to contributing to China's public welfare undertakings.

In recent years, Yeswood has actively participated in charity activities. In 2017, at Sanhe Experimental Middle School in Jinzhai County, Anhui Province, it started a charity donation activity to send warmth to the winter, donating educational materials such as computers, books and learning materials to give children the possibility of transforming their dreams. In 2018, Yeswood convened more than 100 friends who love sports and public welfare to gather in two provinces and five cities for low-carbon travel. A total of 2,964,246 steps were donated to help children's public welfare with the power of walking.

Looking back at Yeswood’s growth from the barbaric era, Yeswood’s rapid changes, rapid adjustments, enhanced products, services, supply chain and other aspects to improve experience and management quality, has developed into one of the most well-known solid wood furniture companies in China today. Attentive consumers are also obvious to all.

It is understood that Yeswood has also set up a flag that is the same as Alibaba, which is to allow the company to continue to develop until 2101 and is determined to be a company that will last for at least 90 years. In the future, I also hope that Yeswood can accompany consumers and their families to spend a long and beautiful time together.