Make Healthy Furniture and Create a Better Life

Yeswood and Jiang Yiyan make their appearance at the Tmall exhibition area of Guangzhou Home Expo
On March 18th, at the 41st China (Guangzhou) International Home Expo, Genji Muyu held the 2018 "June Health Germination Program" celebration day in the Tmall exhibition area. Mr Zhang Qunfeng, president of Yeswood, Jiang Fan, general manager of furniture and lamps of Tmall Meijia Business Department, Jiang Yiyan, chief experience officer of Yeswood, and many media and guests attended the launch ceremony.

At the beginning of the ceremony, the CEO of Yeswood Zhang Qunfeng took the lead in sharing his views on the home furnishing industry for many years, as well as the original intention, concept, and future plan of the creation of Yeswood brand.

Settled in Tmall for several years, working together for health, environmental protection, and high quality

According to Zhang Qunfeng, the traditional furniture market is dominated by panel furniture, and there is still a huge gap in the market for pure solid wood furniture. However, with the advent of consumer upgrades, people are increasingly demanding health and environmental performance of the furniture.

"The creation of Genji Muyu started with a very simple idea, which is to make healthy and environmentally friendly furniture." Zhang Qunfeng said. " Yeswood insisted on making only 100% pure solid wood furniture from the beginning, the purpose is to fundamentally ensure the health and environmental performance of the furniture. Founded in 2011, Yeswood has become the leader of solid wood furniture brands. In 2012, Yeswood Settled in Tmall and blew a pure solid wood whirlwind on Tmall. In terms of sales, Genji Muyu ranked top 3 in the solid wood furniture category for several consecutive years, becoming the KA core merchant of the Tmall platform. This amazing achievement, Zhang Qunfeng said that thanks to the strong support of the Tmall and Ju Bargain Platform.

At the home fair, Zhang Qunfeng said: "Tmall is a very good sales platform, which solves many problems in the traditional furniture sales model, covers consumers across the country, and reduces the brand's marketing costs and expenses. At the same time, Now we can provide free delivery installation and after-sales service in more than 1,800 urban areas across the country, a 90-day return, and a five-year warranty. These service capabilities are built step by step under the guidance and supervision of Tmall." Jiang Fan, General Manager of Furniture Lighting of Tmall Meijia Business Unit, also said: "Tmall has always been committed to working with businesses to promote the quality upgrade of the furniture industry. Tmall's "Miao Zhu" standard released this time is to present quality transparency, Coupled with the strong support of the platform, products with good quality can stand out, and selling quality products is more profitable than selling inferior ones. This is how we can make good products emerge and upgrade the quality of our industry."

Join hands with Jiang Yiyan, a common concept to make brand cooperation longer

According to statistics, leukaemia accounts for the highest proportion of children's terminal illness, and one of the causes of leukaemia is harmful gases from building materials and furniture, including harmful gases such as formaldehyde and benzene.

At present, Genji Muyu is doing some activities related to leukaemia children. It is hoped that on the one hand, it can help some children, on the other hand, it can arouse more and more people to pay attention to leukaemia and health problems of building materials and furniture.

The launch ceremony also officially marked the day when Genji Muyu and Jiang Yiyan officially signed brand cooperation.

Jiang Yiyan has been doing public welfare for many years and has been teaching for many years. He has also been paying attention to the field of children's health. Coupled with Jiang Yiyan's elegant and generous, intellectual, and connotative image, Genji Muyu pursued in design style. Genji Muyu also hopes to further enhance the brand image through cooperation with Jiang Yiyan.

Regarding the cooperation with Yeswood, Jiang Yiyan, as the chief experience officer and brand spokesperson of Yeswood, said: "Actually, the cooperation with Yeswood also gives me a deeper understanding of the home. Furniture is based on materials, and many details of the design have to be considered. Safety is actually full of humanistic care. When making furniture, we often consider how people live in this scene. We have to think differently, and if we use it for ourselves and family, what will we do: Is the furniture healthy and environmentally friendly? Design Does the style make people feel comfortable? In addition, at the home fair site, the founder of Yeswood Zhang Qunfeng announced the four brand upgrade and service upgrade plans for Yeswood in 2018.

First, Yeswood on products is establishing its own health furniture research centre, which will develop more environmentally friendly paints and glues to further enhance the environmental protection index of furniture; second, the service will increase the intensity of terminal delivery services through Improve the treatment of terminal service personnel, strengthen the evaluation of terminal service personnel, with a view to solving the experience and service capabilities of the last mile; third, regarding brand building, in addition to the cooperation with Jiang Yiyan brand, Yeswood will continue to participate in each spring and autumn China's home fair, adhere to the brand spirit of healthy and environmentally friendly home; fourth, on the channel, Yeswood will vigorously develop flagship stores in major cities offline and carry out omnichannel sales.

The announcement of the 2018 plan also heralds a firm reaffirmation of Genji Muyu's core philosophy of "making healthy furniture and creating a better life”.

Ah, these factors will be taken into account. "Jiang Yiyan shared on the spot. During this home fair, Tmall created "creative design", "Eastern Revival”, and "return to nature” based on the big data analysis of consumer behaviour in the Tmall exhibition area of ​​3000 square meters. Four ideal life scenes of "less are more". From March 18th to 21st, the "Tmall Home Life" online "fashion trend home" venue opened. Consumers who cannot visit the home fair site can visit Tmall. The website appreciates the four trendy home styles and enjoys a discount of 8000 minus 800.